Bullzeye: Powering Ads on PhonePe
Sunil Rajashekar and Mohammed Irfanulla Mar 30, 2023
As PhonePe continues to scale, the tech that goes behind each division also needs to scale and meet the requirements of all stakeholders involved. Bullzeye addresses a few challenges faced in managing ads such as issues with scalability of reporting modules and frequency cap modules, scarce information on the code and implementation details, delayed improvements, and recurring custom development fees. To solve this, our engineering team built Bullzeye, a full fledged software stack that forms PhonePe’s digital ad ecosystem.