As PhonePe continues to scale, the tech that goes behind each division also needs to scale and meet the requirements of all stakeholders involved. Bullzeye addresses a few challenges faced in managing ads such as issues with scalability of reporting modules and frequency cap modules, scarce information on the code and implementation details, delayed improvements, and recurring custom development fees. To solve this, our engineering team built Bullzeye, a full fledged software stack that forms PhonePe’s digital ad ecosystem.

PhonePe Cloud, commonly referred to as PPEC, is PhonePe’s internal cloud provisioning service that has, with many years of learning, adapted to its internal network architecture, as well as the way teams are set up and execute their daily work.

Background / Problem Statement: Being a Fin-Tech organization with payments as the core offering, at PhonePe we focus on securing our network perimeter with ultra-tight security measures. However, traditional approaches of implementing / securing the edge, like the one shown below (fig. 1) has a number of limitations. Some of the limitations of traditional design:… Continue reading SecurEdge: The Linearly Scalable Edge Firewall Architecture for Data Centers

By Rahul Chari, Co-Founder & CTO at PhonePe  Every entrepreneur in the technology space, starts his or her journey with the dream of building a product or providing a solution that addresses a strong need, or solves a fairly pervasive problem using technology as the enabler. Technology today allows us to not only provide an… Continue reading Technology Catch-22

By Vivek Soneja, Architect (Mobile Apps) at PhonePe  The PhonePe app has expanded from 0 to 150M+ in less than 30 months. Our app is growing uniquely in multiple dimensions. It’s not only adding more business-verticals, but every vertical is adding more features, which in turn are getting more evolved. We believe, if we do… Continue reading Zero to 150Mn+ Users in 3 years!

By Phaneesh N, Software Architect at PhonePe  Solving payments for the world’s largest democracy is not easy. Enabling access to payment as a first class service to applications, platforms and consumers in the most predictable, responsive and resilient manner is a fundamental ask when you are enabling something on such a large scale. Out of… Continue reading Living on the ‘Edge’